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It’s a Hard Duck Life

by Jules Helweg-Larsen

Photo from the University of Oregon Libraries shows the Quack Ops logo seen in town. No longer operating, Quack Ops was a student-run business for  "underground apparel for ducks, by ducks," where fans took their representation into their own hands.

Photo from the University of Oregon Libraries shows the Quack Ops logo seen in town. No longer operating, Quack Ops was a student-run business for “underground apparel for ducks, by ducks,” where fans took their representation into their own hands.

Living in Eugene, it is impossible to escape Duck Pride as Oregon football fandom. Church sermons invoke the Ducks and refer to the team’s hard work and dedication. Grocery store transactions and chats at local cafes or gas stations conclude with “Go Ducks!” Fans wear school colors and jerseys, as well as shirts stating “QUACK ATTACK” and “Come to the Duck Side”.

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